I started FORME+HUE because I couldn’t find what I was looking for.
As a designer, I’m surrounded by beautiful things—but beauty alone has never been the point. Design is meant to be used. Touched. Lived with. It should shape how a space feels, how a moment lands, how you move through your day. I wanted objects that were as intentional as they were functional—thoughtfully designed elements that elevate the everyday without adding noise.
At DE Artistry Studio, that philosophy guides everything we do. We design homes and hospitality environments that tell a story—spaces built on contrast, restraint, and quiet confidence. Places that feel curated but never precious.
Elevated, yet effortless.
FORME+HUE is an extension of that same mindset—translated into scent and self‑care.
FORME speaks to sculptural, tactile design: objects with presence, weight, and intention. HUE is about color, scent, and mood—the subtle layers that shape your environment and shift how you feel within it. Together, they create pieces that don’t just sit on a surface, but actively participate in your space.
Every product is designed to enhance both your surroundings and your state of mind. Each piece is made and hand‑poured in our Dallas studio using clean ingredients and considered details. Select items feature custom‑painted bottles and original artwork created by me, making every piece quietly unique.
No clutter. No excess. No filler.
Just sculptural forms, layered sensory moments, and objects that feel intentional from every angle.
The goal is straightforward: remove the noise, refine the everyday, and create spaces, scents, and experiences that feel effortless, sophisticated, and unmistakably you.
With Love,
Danielle Cross, Founder & Creative Director
